Your happiest customers are your greatest marketing asset. A personal recommendation carries more weight than any banner ad or Facebook campaign.
Here’s how to transform customers to loyal customers and loyal customers into raving fans.
1. Ask for stories and reviews.
People love to share their experiences. Invite them to tell how your product or service made their life easier. Feature those stories on your social media or website—it makes your brand relatable.
2. Offer a local loyalty program.
Reward your best, most engaged customers with early access to new products, special discounts, or priority status.
3. Highlight customers in your marketing.
Spotlight “Customer of the Month” or community champions. It’s free publicity for them—and social proof for you.
4. Personalize and Connect: Use customer data to tailor communication and recognize them as individuals. Personalized interactions make customers feel valued and appreciated.
5. Reward raving fans. Actively solicit feedback and act on it. Create opportunities for your raving fans to share their experiences and rewarding them for referrals. Give your raving fans something that they can post on social media like an image that says: Susie’s Books Brand Ambassador.
Remember: When customers feel appreciated and connected to your brand, they don’t just buy again—they sell for you.